Video ad hooks:
how many to test per ad
One body, several openers, so you compare hooks and nothing else.
One hook is included in every AIGC video, each extra hook is $30.
Test batch 4 ads for $500, white-label.
How many hooks should you test per video ad?
A common rule in ad-testing guides is 3 to 5 hooks per ad, with the body and the call to action kept the same. At buzz one hook is included in every AIGC video and each extra hook on the same video costs $30, so three hooks on one video cost $185 instead of $375 for three separate ads.
A hook is the opening of the ad: the first line and the first shot. Changing only the hook lets you compare openers on the same message, and it is the cheapest part of a video to remake. Hook rate is commonly calculated as 3-second video plays divided by impressions.
What hook variations cost
| Order | Calculation | Total | Ready-to-test ads |
|---|---|---|---|
| 4 AIGC videos, 3 hooks each | 4 × $125 + 8 extra hooks × $30 | $740 | 12 |
| 5 AIGC videos, 3 hooks each | 5 × $125 + 10 extra hooks × $30 | $925 | 15 |
| 15 AIGC videos, 3 hooks each | 15 × $100 + 30 extra hooks × $30 | $2,400 | 45 |
| 15 separate AIGC videos, 1 hook each | 15 × $100 | $1,500 | 15 |
Prices are for AIGC ads: $125 per ad for 4 to 14 ads, $100 per ad from 15, minimum order $500. On AI+ ads a second version is priced as a variation at 50% of the video price.
Who writes the hooks
We do: hooks, script and on-screen copy are included in the price, written per platform, with drafts until one lands. If you already have a storyboard or a list of hooks, send them and we produce exactly those. Script notes before approval are free.
A simple way to run the test
- Pick one message and one offer per video.
- Order 3 hooks per video, so only the opening changes.
- Give each version the same audience and the same budget.
- Keep the hook that wins and order new bodies around it.
Related: what an AI video ad costs · ads from your own storyboard · white-label production for agencies.
Ads we shipped, hooks included
How hook variations work at buzz
One hook is included in every AIGC video. Each extra hook on the same video is $30.
- 1 hook included
- +$30 per hook
Hooks, script and on-screen copy are included in the price, written per platform.
- Scripts
- Per platform
Send a storyboard or a list of hooks and we produce exactly those. Script notes before approval are free.
- Storyboard
- Your hooks
A second version of an AI+ ad is a variation at 50% of the video price.
- Variation
- 50%
Brief in, launch-ready in under 4 days
Hook variants are written with the script. In-house team.
Receipts attached
upwork · verified★★★★★“buzz is a fantastic partner that I highly recommend to all considering using their services!”
Tyler · limestraw
upwork · verified★★★★★“Great work and fast delivery for 3 high quality videos! Thank you”
Cristian · We Are Digital
upwork · verified★★★★★“Great experience”
Michael · Botika
- Scripts & hooks
- Edit, captions, motion
- AI voiceover
- 9:16 master, extra ratios $30
- White-label exports
- 1 revision round
- Under 4 business days
4 to 14 ads $125 each · 15+ ads $100 each. Minimum order $500. 1 hook included, each extra hook on the same AIGC video $30.
Questions buyers ask first
How many hooks should I test per video ad?
A common rule in ad-testing guides is 3 to 5 hooks per ad, with the same body and call to action, so that only the opening changes.
How much does an extra hook cost?
At buzz one hook is included in every AIGC video and each extra hook on the same video is $30. On AI+ ads a second version is a variation at 50% of the video price.
What do 15 ads with hook variations cost?
5 AIGC videos with 3 hooks each are 15 ready-to-test ads for $925: 5 videos at $125 plus 10 extra hooks at $30.
Who writes the hooks?
buzz does: hooks, script and on-screen copy are included in the price. You can also send your own storyboard or hook list and we produce exactly those.
What is hook rate?
Hook rate is commonly calculated as 3-second video plays divided by impressions. It shows how many people the opening of an ad stops.
Hosted by Egor Paltov · co-founder, buzzBook a call
30 minutes. How we work, what you need, an honest yes or no.